Foundation for men
Formulated just for men, our Foundation is water-based solution for skin redness, acnes, unevenness and other skin imperfections.
£26
A medium-coverage foundation to create a natural, even look to the skin.
Foundation is a core product of any men's makeup routine. It's used as a base to create an even and uniform look to the skin, and we promise it has a natural finish. Get ready for compliments coming in left, right and centre.
WHAT CAN A FOUNDATION DO?
Listen up, gents. We have a lot to thank foundation for. Giving our complexion a uniform colour? Check. Hiding imperfections and signs of an all-nighter you’d rather leave at home? Check. Helping you look that bit younger and – dare we say it – boasting somewhat of a glow-up? Check. Providing the base for all other products to follow suit? Check. It’s only right, therefore, that we give some special attention to this hardworking fella in our Foundation 101.
DISCREET, NATURAL, EASY TO APPLY
Our Tinted Moisturiser is a foundation, moisturiser, and concealer skincare product all in one.
HOW'S IT DIFFERENT TO FOUNDATION FOR WOMEN?
A lot of women's foundation is either designed to give a dewy or high-coverage finish. We didn't want to go down either of those routes with our range.
War Paint foundation is lightweight and has a matte finish so that the end result is natural and as skin-like as possible. No-one will know you're wearing makeup unless you tell them.
REVIEWS
Everyone deserves to feel comfortable in their own skin, so we’re here to give you the choice about the products and tools you can use to help you feel confident every day. Our community means everything to us and we are overwhelmed with the support and love we get every day.
INCLUDED IN
STARTER KIT
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For those who want to keep things simple. Here's everything you need for a quick and easy makeup routine, plus the tools to remove it at the end of the day. All sets are 20% off RRP.