The story of War Paint is a personal one. As a child, our founder Danny was bullied for his appearance. This short stint of bullying affected him in a massive way. He developed a form of body dysmorphia, causing him to obsess about the way he looked to minute detail.
At aged 15 Danny borrowed his sister’s concealer and discovered what War Paint customers the world over experience every day: the power of these products and what they can do.
And when he couldn’t find a brand that related to him? He created one.
And make no mistake: unlike that first trial, this isn’t women’s makeup repurposed or in different packaging; War Paint is made for men’s skin.
War Paint is on a mission to empower men.
War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.
Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back.
We are so much more than the product at War Paint. We have strive to do things differently through our activations and partnerships to spread our message.
We head behind the scenes as War Paint For Men come together with our partner Norwich City Football Club for a new series, called 'Challenging Stereotypes'.
In what people are calling "the best ever pitch on Dragon's Den", watch Danny do his thing.
Daily Mail "Fans go wild over men's makeup, best in 14 years."
The world's first men's makeup store.
Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm
We won a prestigious football business award for our work with Norwich City and the breaking stereotypes campaign.
Danny was shortlisted for a national award for his leadership and business acumen.
We have won multiple awards for our products and brand within the beauty space.
