The male grooming industry has evolved drastically in the last 10 years. Gone are the days when even moisturisers were seen as taboo for men and something that was only accepted by women. Statistics show that now more then ever men are showing a greater interest in their appearance, from tinted moisturises to tanning, waxing to manicures, teeth whitening to braces. These are all things that are now accepted as being gender neutral.
As a company, we have put a lot of time and effort into sourcing the best products and ingredients from around the world, to produce here in the UK. We pride ourselves in the highest quality, from the product itself to the packaging. The aim; to provide products that appeal to men, which also deliver in quality.
War Paint believe "The next natural progression is for makeup to be stripped of its gender. Products available for the everyday man with everyday needs, a brand that is leading the way for makeup and men."