Foundation

£26
Shade

A medium-coverage foundation to create a natural, even look to the skin. 

Foundation is a core product of any men's makeup routine. It's used as a base to create an even and uniform look to the skin, and we promise it has a natural finish. Get ready for compliments coming in left, right and centre.

How to use

After prepping your skin with Primer (if using), apply 1-2 pumps of Foundation onto your fingers and dot across your face.

Blend all over your face and down your neck using a slightly damp Face Sponge, Application Brush, or your fingers.

Take care to blend in noticeable areas such as your hairline, jawline, around the nose and under the eyes.

TIP: If you're using Foundation with War Paint For Men Concealer, get the same shade. Our shades have been made to work together, so there's no need to choose a shade lighter or darker.

Ingredients

Aqua (water), propylene glycol, hydrogenated coconut oil, cyclopentasiloxane, ethylhexyl dimethyl paba, cyclohexasiloxane, talc, caprylic/capric triglyceride, stearalkonium hectorite, dimethicone, stearic acid, boron nitride, cyclomethicone, pvp, triethanolamine, potassium cetyl phosphate, tocopheryl acetate, mica, xanthan gum, dimethiconol, propylene carbonate, imidazolidinyl urea, propylparaben, ammonium acrylates copolymer, ethylhexyl palmitate, silica, silica dimethyl silylate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, ci 77491, ci 77492, ci 77499, ci 77891.

Free shipping over £30
Cruelty-free & vegan
FREQUENTLY BOUGHT WITH
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Foundation

SIMPLE GUIDES

War Paint is here to give you a choice of award-winning products you can use to feel confident every day. Find tips, videos and even an interactive Q&A about Foundation below.

Interactive Q&A

ASK DANNY

Want to know more about Danny or Foundation? Start an interactive conversation with him below by asking him a question. 

CUSTOMER REVIEWS

Thanks to all of our customers who share their stories with us, we are so grateful to have a wonderful community and love hearing about your War Paint experiences.