parallax

FREE TO BE

BLACK FRIDAY SALE 35% OFF

VIP Offer Must End Midnight

35% OFF

4.7 | 94% recommend this product

RRP £194 Normal £154

£100.10

Everything you need to help you look great and feel more confident. Turns out that good things don’t always come in small packages. View details.

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35% OFF

4.4 | 88% recommend this product

RRP £106 Normal £84

£54.60

For those who want to keep things simple. Here's everything you need for a quick and easy makeup routine, plus the tools to remove it at the end of the day. View details.

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WHAT OUR CUSTOMERS SAY

Thanks to all of our customers who share their stories with us, we are so grateful to have a wonderful community and love hearing about your War Paint experiences. Our products have an average 4.8 start rating.

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SHADE SWAP.

Take our quick quiz people to find the right shade for you. If you get the wrong shade, you're covered with our 14-day return policy.

SHADE FINDER

Use the below quick quiz to match your skin tone to our of our five shades.

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ASK DANNY

Want to know about Danny Gray or the brand? Start a conversation with him below, and ask one of the questions.

1. Hi Danny, tell me about yourself.
2. Why do you think it's important to break the stigmas associated with men's makeup?
3. Introduce the War Paint product range.
4. How does make-up make you feel better about yourself?