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ANTI-SHINE POWDER $26.00

LIQUID CONCEALER PEN $26.00

BEARD & BROW FILLER $17.00

STARTER SET

Name: STARTER SET
Brand: WAR PAINT
SKU: WPSS1
Price: 118.00 GBP
Availability: InStock

$118.00

4.1 117 Reviews

96 of 117 (82%) recommend this product

Hide spots, scars, rosacea or dark circles with our Concealer then even out and hydrate your skin using our Tinted Moisturiser. Then remove it all to leave your skin feeling fresh at the end of the day.

To get you started we've created a set with everything you need to get going plus the tools you need to remove it at the end of the day. The Starter Set is 20% off RRP and includes:

Primer
The perfect base to your routine

Tinted Moisturiser
Helps hydrate and make you look refreshed

Concealer
To help cover dark circles, scars, marks and spots

Beard & Brow Gel
Tame unruly facial hairs

Face Sponge
For the best, mess-free, application

Remover
To take it all off at the end of the day

Reusable Bamboo & Cotton Remover Pads
Remove products in an environmentally-friendly way

Get ready for compliments coming in left, right and centre.

Cruelty-free
Vegan
Produced in the UK

Primer - Cyclopentasiloxane, dimenthicone crosspolymer, dimenthicone/vinyl, dimethicone crosspolymer, aqua, aloe barbadensis leaf extract, glycerin, caprylyl glycol, silica, isoceteth-10, phenoxyethanol.

Tinter Moisturiser - Aqua, cyclopentasiloxane, propylene glycol, lauryl peg-9 polydimethylsiloxyethyl, dimethicone, cetearyl dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, sodium chloride, sodium dehydroacetate, parfum, tocopheryl acetate, ethylhexylglycerin. may contain+/-: ci 77891, ci 77492, ci 77491, ci 77499.

Concealer - Paraffinum liquidum, ci 77891, aluminium starch octenyl succinate (and) acrylates copolymer (and) magnesium carbonate, copernicia cerifera cera, hydrogenated microcrystalline wax, acetylated glyceral stearate/palmitate, euphorbia cerifera (candelilla wax), stearic acid, copernicia cerifera cera, myrica cerifera (bayberry) fruit wax, ci 77492, ci 77491, ci 77499, bha, melaleuca alternifolia (tea tree) leaf oil.

Remover - Aqua, glycerin, propylene glycol, aloe barbadensis (aloe vera extract), lauryl glucoside, xanthan gum, sodium cocoamphoacetate, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, sodium benzoate, diazolidinyl urea, citric acid, ci 19140, ci 42090

Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.

Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.

Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.

UK - 1-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days

Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint.

To get you started we've created a set with everything you need to get going plus the tools you need to remove it at the end of the day. The Starter Set is 20% off RRP and includes:

Primer
The perfect base to your routine

Tinted Moisturiser
Helps hydrate and make you look refreshed

Concealer
To help cover dark circles, scars, marks and spots

Beard & Brow Gel
Tame unruly facial hairs

Face Sponge
For the best, mess-free, application

Remover
To take it all off at the end of the day

Reusable Bamboo & Cotton Remover Pads
Remove products in an environmentally-friendly way

Get ready for compliments coming in left, right and centre.

Cruelty-free
Vegan
Produced in the UK

Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.

Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.

Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.

UK - 1-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days

Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint.

Danny talks you through a quick and simple routine you can use every day.

Reviews.

4.1 117 Reviews

96 of 117 (82%) reviewers recommend this product

Heather P.

My partner now does a lot of zoom meetings for work, and often feels self conscious when he has blemishes or spots . He is really happy with this product and now he is not as distracted during work calls. What a brilliant idea for men. Great work.

anon a.

amazing, never used it before makeup this was a great palce to start

MIKHAIL A.

Diljit S.

Never used any form of make up on my face. Father of 3 teen girls who are all amazed by how I look fresh and youthful. You wouldn't have guest looking I'm in my 50s. Visual instructions gave me my confidence to use the products with a few help tips my girls. Thank you.

Glen L.

So far a great product.

Tony G.

Product is good; basic. Formulas are easy to use. Would like to see more products developed specifically for men - ie the brow products.

Martin H.

I ordered the starter kit (grew up wit 5 sisters) product was easy to use and application was very simple. After a few uses, I ordered the enhanced product version, with the application book. SO EASY! Got compliments at work. Divulged to a co worker (a female), they I was use ing War Paint , she couldn’t even tell, but noted that I looked good. Bonus! Pronouns: male anatomy, identity as a man , he & his, pansexual. If you don’t at least experience this product, on a personal level, you are doing yourself a disservice. Highly recommended

Matt D.

Perfect starter set! Feeling set for a good while.

Paul G.

It was the wrong tone….too dark

Chris B.

I love these products! So weightless and can’t even tell I’m wearing it.

Shane C.

No one can tell I was wearing makeup, Which speaks volumes for the quality. Easy to apply, easy to remove, and gentle on the skin! I couldn’t have asked for a better started set geared towards men who enjoy looking their best! Thank you!

Carl R.

Fantastic product, blends perfectly and makes me look 10 years younger!

Joe M.

Waiting to order the rest of the Kit now.

Johnny A.

Was s bit skeptical..but received order i love it...best thing abou5 the products..nobody can tell your wearing it. Plan to order agsin soon. Than you

Jake C.

I’ve always looked after my skin and look but never more than moisturiser and a bit of Hair wax. I tried Warpaint and it’s been perfect for getting a bit of colour into my face and definitely for lines and darkness under my eyes. Only half way through the starter pack but already a customer for life. Customer service has been spot on too

Duane H.

I have used my War Paint a few times and I’m new to applying makeup, so there’s a learning curve for me with blending properly. The products are easy to use and very lightweight on the skin.

Shawn C.

So far I'm pretty happy with the product. My only issue is that it does not last all day for me. I do have oily skin but it would still be nice to last.

Tony M.

I found some items in the starter kit to be unnecessary. I only really use the concealer, moisturizer, and sponge. And I am not quite sure if those items are even accomplishing what I purchased them for. Perhaps it is my deficiency, due to lack of experience with using makeup in general, that keeps me from getting the look I want. While the product quality is fine enough, I think that might be a bit too pricey. I had hoped to find something that would coverup my under eye bags more.

Charles W.

Great product- easy to use

Brian E.

After one operation for skin cancer and another for a tumour on my face I had many dark marks and scars. I decided to try Warpaint. Never trying to cover up before I was very apprehensive but wow, what a confidence booster. I can cover up the red skin marks and feel I don’t stand out so much. I’m still finding my way with it but it certainly was a game changer for me. Thank you.!

James S.

It’s like I’m wearing nothing at all

Patrick S.

The amount of concelear was smaller in amount than I thought. I have bought a larger quanity of concelear than was included, and it is cheaper in price. I will stick to buying at a drug store.

Theodore M.

Make up and concealer is good but not impressed with the eyebrow/beard gel.

Rene V.

I never received my products?!

Joseph S.

I got the light shade and it was a little off so I exchanged it as it made me look orange. After receiving the fair shade replacement there was an instant difference. There is an immediate cover up of any blemishes. No one can tell I am wearing any cover-up, and I feel more confident. I hope more people can come to terms with it being ok to simply want to take care of yourself and feel better in your skin.

Malcolm G.

Easy to apply, last all day... Best Gift to myself !!

Chris R.

kool

Fabian H.

It's honestly a great product for first beginners it won't hide all imperfections but there is a tremendous result ... A little bit pricey but that's okay if you choose to give this product a try because it is perfect.

James P.

Flawless product! enables the skin to look even and healthy, simple to use even with instructions. Simple 5 star

Anthony L.

Literally no one knows I’m wearing war paint. I love, love, love this product. I’ll be back to stock pile “my precious.” Keep making this high quality product. You have a customer for life hear.

Sean H.

I absolutely love this company and its products. The products apply really smoothly on my skin and feels comfortable to wear right through the entire day. I love how War Paint is breaking stigmas and encouraging to take care of their skin. Thank you!

Rob J.

This is nothing short of an excellent product. I wouldn't buy the kit again however, I don't use the removing lotion or pads or the eyebrow product, but the others, I'll probably not buy from anywhere else now, the product is textured perfectly, coloured perfectly, blends perfectly, very good job indeed.

GERARD K.

I haven't had much of a chance to use your product, but the little that I have used it has been very good. I need time to get used to using "war paint".

Pauline W.

My husband said he got spots from using the starter pack.

Connor p.

Its fantastic perfect tone for my skin will definitely be buying again

Kenneth C.

I love this product!

Richard B.

The war paint starter kit is everything you need and more. Quality products, packaging etc. Great value and arrived timely

christian l.

Easy to apply i had people even say they had no idea i was even wearing it once I told them love it 100% recommended

Brice M.

I did not receive the foam applicator with my order.

Christopher R.

This product is amazing!

maurice F.

Good stuff

Peter C.

good at covering up broken facial veins in the older man

Alun S.

Really pleased, i bought the starter set and have since added the primer and foundation. Gets rid of the redness on my face, evening out the tone and leaves me felling much better about myself. I find it easy to apply with the sponge and am a big fan of the concealer. Best of all no-one notices you're wearing make up, just that your skin is looking better. Giving me a real boost to my confidence.

Barry D.

It's a good product for hiding skin tone differential ( blemishes etc ). I just wish we could see maybe a free sample of the tone of the product first before buying a whole tube as it's very difficult as to which colour to choose and the description names didn't help in my case so had to buy two different ranges .

kevin b.

My experience with warpaint was not a good one I went back and forth with this delivery never got it they never reached out and said let's make it better let me send you another one out they never did that

Joe R.

Hides lot blemishes

Stephen D.

Great products that are discreet and easy to apply. Not something I would ever have considered but with skin damage due to too many years spent outdoors I thought ‘what’s to lose’. At 64 years, I’m a convert and won’t be self conscious about trying to look my best. I’d say to it to anyone of my vintage, ‘forget your hang-ups and try it.

Kevin S.

Looks natural and very easy to use.

Paul C.

It works and I’ll use what I have. I previously used no. 7 products which are a fraction of the price. They also have factor 15 UV protection. The tube / bottle is probably 4 times the size of your tinted moisturiser.

James P.

I received the the war paint starter product today, and absolutely love it, my face feels fresher, and hides my unwanted bags under my eyes and scarring on my face, I would definitely recommend the war paint products.

Robert f.

It dose give you a good smooth look but didn't stop the shiny shin so think I have to try there other products

Kim edvin H.

Never had the guts to go all out with buying these kind of products before, i have always borowed from friends to hide blemishes and redness on my Face. I ordered warpaint just to give it a go, and i did NOT regret it! The tinted moisturizer keeps my skin hydrated and a healthy glow that i love. The concealer matches perfectly with my skin and cover both redness around my nose and blemishes really good. All in all i simply love these products. I feel good wearing them, and It really gives me a good confidence boost.

Jonathan M.

Still have not received merchandise! Very unsatisfied.

DAVID M.

Evens tone out completely naturally. Easy to apply and leaves my skin feeling hydrated.

Johnson S.

I am not doubting that the products are good, but the makers has to do a lot of tests on non white skin types before they can be confident that it will produce the same effect. The products recommended that I thought would be okay were very off when I applied them. Will appreciate if a product that fits my skin color is sent to me. Thanks

Anthony C.

Great products , easy to match colour shade and easy to apply . Just love these products , well done Daniel and your team

Adam S.

I’m a 47 year old and unfortunately have physical health issues which leave me looking dreadful, feeling insecure and depressed. After seeing adverts thought I’d take the plunge. I’m so glad I did as it has given me a massively big lift. I can be really suffering and just taking the time to apply the products is relaxing in itself. Great products. I would highly recommend them if you’re looking and/or deflated. Well chuffed.

brendan p.

I just love how it works so subtly but amazingly well with my skin tone and colour. You wouldn't ever even know I have it on it just makes my skin look amazing. The smell of the foundation is amazing!

David S.

Dead easy to use. The idea is a bit scary at first but result is really pleasing and subtle.

Justin N.

I think the concealer is too light for my face but the tinted moisturizer is the right color. I like the appearance I have when I first use the lotion but it rubs off easily even hours after application. It's also oily/shiny looking. Between the oily/shiny face that rubs off and looks smudged anytime you touch your face and the very light concealer, I don't know if I would continue with this product line.

John P.

The older I get the worse my eczema gets. I’ve struggled to find anything that covers it well without making it even more dry. After watching a repeat of the dragons den episode I had to try it out and man I was well impressed. The tinted moisturiser is amazing!! Once I use this and apply and concealer it’s absolutely spot. No more embarrassing red patches on my face. Blown away!!

Daniel M.

too small for price and only ever used the tinted moisturizer

Jim H.

Combined concealer and moisturiser give a Matt appearance and reduces my redness blotches. Thanks...Jim

John T.

Very impressed

Steve E.

Very nice product. I would order a slightly darker shade next time, but very pleased overall as a new customer.

Kene M.

Am enjoying this!

Mark R.

This is a great set and the videos on the website really help. My skin looks natural but better!

Dominic B.

Very happy from the packaging to the perfect match of tinted color to my skin. The fact that it keeps me moisturized, while adding a little life back into my skin. Amazing Job War Paint ⭐️⭐️⭐️⭐️⭐️

ROBERT P.

Just not for me.

Terry D.

Were there supposed to be instructions on how to apply the different products? There were none.

John M.

Just the best foundation Ive ever used

ALLAN S.

Was kinda nervous that it would look obvious. I was dead wrong. I have older skin 60 yo. But I work in dermatology so I look 40. Great application, great coverage so I highly recommend

Macvilla P.

Looks great , people can't even tell I'm wearing it ....

Jameil S.

Great product, most def will try again!

Oscar L.

Well i havnt had a chance to to try it out. Currently quarantined due to the Covid19 pandemic. But once i do ill drop a line......

Glenn G.

Great package design! Easy to use product with not a lot of fuss!

Stephan C.

I ordered the wrong color

George S.

War

Darryll V.

Absolutely love these products make me look more fresh faced without looking like I have a face full of makeup!

BILL A.

Never received

Adam A.

Natural results, great coverage, easily bendable!!

gregory l.

I love the tinted moisturizer. I have sun spots and while it doesn’t cover them it just evens out my skin. The concealer is also nice The remover I have found useless. It smells great and feels great but try to rub a cotton pad on stubble at the end of the night and it is a mess! You guys did a great job with the packaging and the branding. Excellent War Paint! Perfect name for a man’ make up line. I see reviews where people are complaining that it is make up? IT IS! What do they think it is? A magic potion? They also poke fun at the name? Who wants to go around with a bottle of foundation that reads “cover girl”? All in all I am pretty pleased. I feel that I am showing the world my best self with a little undetectable help.

Michael D.

Great kit for a newbie, i tend to add a bit of spf moisturiser as a base first and use my fingers to massage it in to blend. Lasts all day, but hardly use the makeup remover, facial wipes are more efficient. In all great little product and will buy again but only the items i need.

David S.

Just amazing......a little goes a long way.

Avel F.

I never used it when my order came in the bottle was broken. So I never got to use it

Mark W.

The tinted moisturiser gives great coverage from only a couple of pumps and the concealer covers the blemishes that still come through. At the end of the day, I use the remover which takes the war paint off and also the grime of the day! Love wearing the war paint, makes me feel on trend and more confident.

Ben W.

Definitely going to be a repeat customer!

William F.

This product is easy to use and smooths out all those imperfections for those special occasions you want to look your best.

Jean-Pierre L.

Love the products already! Especially the concealer and tinted moisturizer! Look forward to any new products!

Vincent W.

Bought the starter kit. Great product hides all the imperfections without looking like im wearing anything. Would recommend.

MR M.

To be honest I was not happy with the products at all. The tinted moisturizer was far too runny and also turned very dry. Not impressed at all, will not be purchasing again!!

Mr i.

Tinted moisturiser is too orange

Jesse M.

Still getting use to using it.

Adam S.

This is absolutely the best products ever, from the name straight through the quality.

Flavio R.

Today is my first day applying only the concealer. I reviewed your video instructions and applied it. I feel my face looks more pure. I feel like a handsome doll. Thank you for making war paint exist.

Matt W.

Product looks great - arrives in great packaging and arrives quickly ! I do really like wearing it

Deon P.

All the products are great. I especially like the tinted moisturizer. It evens out my skin tone without feeling like I have something heavy on my face. Thanks.

Salvador R.

I don't have words to express how great this product is! It really does look natural. It's not a heavy cakey look. Thank you guys for this amazing product

Simon R.

Great products happy with my purchases. Only needing a little at a time.

Miguel M.

Amazing products

What is my shade?

Find out what shade we recommend for you in our products

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Frequently bought with

STARTER SET

SIMPLE APPLICATION GUIDE.

DANNY'S STARTER SET ROUTINE.

Reviews.

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Frequently bought with

STARTER SET

SIMPLE APPLICATION GUIDE.

DANNY'S STARTER SET ROUTINE.

PREPARE

EVEN & CONCEAL

REMOVE

What is my shade?

War Paint opens worlds-first men's makeup store: welcome to 29 Carnaby street

How To Cover & Manage Acne For Men

We've Partnered With The World's Greatest Rugby League Club.