War Paint For Men is on a mission to give men the freedom to feel confident every day.
We believe that confidence is a state of mind; it comes from within. You feel confident when you’re prepared, when you’re comfortable in your own skin, when you’re supported in your choices and when you absolutely know that it’s also ok not to be ok.
Makeup isn’t gender exclusive, and neither is confidence.
When our founder Danny Gray first borrowed his sister’s concealer, he discovered what War Paint customers the world over experience every day: the power of these products and what they can do.
And when he couldn’t find a brand that related to him? He created one.
So, he created a range of products, tools, content and experiences to help you with whatever you need to help give you that confidence today. Whether that’s a bit of under-eye concealer as you leave the gym, a how-to video to help you up your Friday night game, or some Anti-Shine Powder before a big meeting.
A men’s wellness company ready to empower inside and out. And make no mistake: unlike that first trial, this isn’t women’s makeup repurposed or in different packaging; War Paint is made for men’s skin.
UNIQUE AS INDIVIDUALS, UNITED AS A TEAM.
We don’t have to agree on everything, but we do have to stand together on the stuff that matters. It’s what drives us to innovate outside of our products, like teaming up with Norwich FC on a range of mental health initiatives and open the world’s first men’s makeup store on London’s iconic Carnaby Street. (Yep, world’s first. We dropped the first bespoke skin matched foundation blend experience in there too.)
We’re pushing for choice for all of us, not just some of us.
FREE TO BE WAR PAINT.
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