yotpo logo
EARN POINTS ON EVERY ORDER Learn more

Frequently bought with

PRIMER PRIMER $27.00
STARTER SET STARTER SET $114.00
LIQUID CONCEALER PEN LIQUID CONCEALER PEN $25.00

FOUNDATION

$33.00

4.4 66 Reviews

58 of 66 (88%) recommend this product

A medium coverage foundation to create a natural, even look to the skin.

Shade Finder
Shade Swap

Foundation is a core product of any men's makeup routine. It's used as a base to create an even and uniform look to the skin, and we promise it has a natural finish. Get ready for compliments coming in left, right and centre.

It's easier to use than you might think. Apply 1 pump and blend it all over your face and down your neck, blending it evenly using a Face Sponge, Application Brush or your fingers. Take care to blend in noticable areas such as your hairline, jawline, around the nose and under the eyes.

TIP: If you're using Foundation with War Paint For Men Concealer, get the same shade. Our shades have been made to work together, so there's no need to choose a shade lighter or darker.

Cruelty-free
Vegan
Produced in the UK

Foundation - Aqua (water), propylene glycol, hydrogenated coconut oil, cyclopentasiloxane, ethylhexyl dimethyl paba, cyclohexasiloxane, talc, caprylic/capric triglyceride, stearalkonium hectorite, dimethicone, stearic acid, boron nitride, cyclomethicone, pvp, triethanolamine, potassium cetyl phosphate, tocopheryl acetate, mica, xanthan gum, dimethiconol, propylene carbonate, imidazolidinyl urea, propylparaben, ammonium acrylates copolymer, ethylhexyl palmitate, silica, silica dimethyl silylate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, ci 77491, ci 77492, ci 77499, ci 77891.


Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.

Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.

Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.

UK - 1-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days

Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint. 

klarna-img

Foundation is a core product of any men's makeup routine. It's used as a base to create an even and uniform look to the skin, and we promise it has a natural finish. Get ready for compliments coming in left, right and centre.

It's easier to use than you might think. Apply 1 pump and blend it all over your face and down your neck, blending it evenly using a Face Sponge, Application Brush or your fingers. Take care to blend in noticable areas such as your hairline, jawline, around the nose and under the eyes.

TIP: If you're using Foundation with War Paint For Men Concealer, get the same shade. Our shades have been made to work together, so there's no need to choose a shade lighter or darker.

Cruelty-free
Vegan
Produced in the UK

Foundation - Aqua (water), propylene glycol, hydrogenated coconut oil, cyclopentasiloxane, ethylhexyl dimethyl paba, cyclohexasiloxane, talc, caprylic/capric triglyceride, stearalkonium hectorite, dimethicone, stearic acid, boron nitride, cyclomethicone, pvp, triethanolamine, potassium cetyl phosphate, tocopheryl acetate, mica, xanthan gum, dimethiconol, propylene carbonate, imidazolidinyl urea, propylparaben, ammonium acrylates copolymer, ethylhexyl palmitate, silica, silica dimethyl silylate, butylene glycol, caprylyl glycol, phenoxyethanol, sodium hyaluronate, hexylene glycol, ci 77491, ci 77492, ci 77499, ci 77891.


Shade Swap
Wrong shade? We accept returns for shade exchange up to 14 days after you receive your order. We will exchange your product with an alternative shade.

Rewards
After your first order, you'll be auto-enrolled into our Rewards Program. Earning points every time you shop.

Shipping
Free shipping on all EU orders over £50. Shipping estimates are below, order before 1pm for next day delivery.

UK - 1-3 Working Days
Europe - 5-7 Working Days
Rest of World - 7-9 Working Days

Refunds
We accept returns for unused products up to 14 days after you receive your order. Used or opened product may be refunded, solely at the discretion of War Paint. 

klarna-img

SIMPLE APPLICATION GUIDE.

FOUNDATION FOR MEN.

Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone.

  1. Apply

    After prepping your skin with Primer (if using), apply 1-2 pumps of Foundation onto your fingers and dot across your face.

  2. Blend

    Blend the Foundation all over your face and down your neck using a slightly damp Face Sponge, Application Brush, or your fingers.

  3. Finishing Touches

    Take care to blend the more noticeable areas like your hairline and jawline, and in areas that crease easily such as around your nose and under the eyes.

New to makeup? Shop our starter kit £22

STARTER SET
STARTER SET
STARTER SET
STARTER SET

NEW TO MAKEUP? SHOP THE STARTER SET.

Select your variant:

Reviews.

4.4 66 Reviews

58 of 66 (88%) reviewers recommend this product

You may also like

What is my shade?

Find out what shade we recommend for you in our products

Find my shade Back to product

Our Blog

Simple men's grooming guide

Simple men's grooming guide

Looking after our appearance isn’t always top of the priority list. Especially when work, socialising, kids and life get in the way. But every so o...

Read more