As spring is on the horizon (finally), it’s time to get your skin prepped and refreshed – and that calls for primer.  

OK, we hear you. What actually is a primer? Well, it’s a clear, gel-like liquid used as the first step in your makeup routine, AKA the unsung hero for men. Despite this, it’s often overlooked but the benefits are plentiful. When smoothed over your face, it creates a blank canvas for the makeup to follow.

Here’s why you’ll want to become best pals with the new War Paint Primer…

1. Primer + foundation = long-lasting makeup

If you’re looking for a product that guarantees you no top-ups, the War Paint Primer is what you’ve been looking for. By applying the primer on your skin before War Paint Foundation, you’re creating a smooth texture for the foundation to work with (yep, it’s even beneficial for dryness, large pores, fine lines and scabs). The best part? Primer and foundation work hand in hand together as it helps your makeup stay on all day - game-changing, right?  Whether you’re rushing from meeting to presentation or out with the lads, you’ll be thanking primer from the minute you apply it. It also works wonders underneath the War Paint Concealer and Tinted Moisturiser. All hail your new makeup must-have.

2. It’s vegan and cruelty-free

One of the biggest buzzwords in the beauty and grooming industry right now is ethical makeup. And with a Nielsen poll announcing that ‘not tested on animals’ is the most important packaging claim for 57% of people, we’re proud to say the new War Paint Primer is both vegan and cruelty-free. The perfect no-guilt makeup buy to grab this spring? We think so.  

3. Hello, hydration

We’re big fans of giving our skin the H2O it needs. After all, 64% of our skin contains water. The new War Paint Primer hydrates, moisturises and soothes dry skin, so when you take it off you’ll most likely see a difference in texture. It might not be your top priority, but giving your skin hydration is vital, especially as the weather gets warmer in spring. Not only can more hydration improve the elasticity of your skin, but it also helps oily skin revert into its original self. Now that’s some skin TLC right there.

4. It’s a hot weather essential

Jetting away, working out at the gym or always on the go? Here’s the spring lowdown, lads. Primer helps makeup stay on in sweaty, humid situations, so you don’t have to worry about it sliding off or wiping onto your clothes. Even with oily skin, primer works its magic. Plus, you can enjoy its benefits all the way through summer too. Bonus.