Primer

The first step in any makeup routine. Primer is a clear gel that can be used on its own or to help prep your skin for makeup application. A real multi-tasker, Primer helps to smooth out the appearance of your skin, mattify, and ensure any products applied afterwards last even longer.

How to use

After moisturising, apply 1-2 pumps of Primer onto your fingers and blend evenly all over your face and neck.

Once applied, wait for around 30 seconds for the Primer to dry.

Now your skin will feel super smooth, you can continue your routine with Tinted Moisturiser or Foundation, and Concealer.

Ingredients

Primer - Cyclopentasiloxane, dimenthicone crosspolymer, dimenthicone/vinyl, dimethicone crosspolymer, aqua, aloe barbadensis leaf extract, glycerin, caprylyl glycol, silica, isoceteth-10, phenoxyethanol.

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Cruelty-free & vegan
FREQUENTLY BOUGHT WITH
The Ultimate Kit
£164
FairLightTanMediumDark+ 2 more
Tinted Moisturiser
£24
FairLightTanMediumDark+ 2 more
Primer

MAKEUP MADE SIMPLE

War Paint is here to give you a choice of award-winning products you can use to feel confident every day. Find tips, videos and even an interactive Q&A about Primer below.

  • BBC
  • forbes
  • Glamour
  • GQ
  • Harpers
  • Sky News
  • Telegraph
  • Guardian
  • Independent
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  • 5 News
  • abc
  • bbc world news
  • dragons den
  • Fox News
  • good morning britain
  • sky sports news
  • Jeremy Vine
Interactive Q&A

ASK DANNY

Want to know more about Danny or Primer? Start an interactive conversation with him below by asking him a question. 

SUBTLE. NATURAL. UNDETECTABLE.

War Paint makeup is light coverage and matte, so no one will know you're wearing makeup unless you tell them. You can simply enjoy that "you look great, mate" moment.

CUSTOMER REVIEWS

Thanks to all of our customers who share their stories with us, we are so grateful to have a wonderful community and love hearing about your War Paint experiences.