7 Feb 2020

War Paint For Men launches at John Lewis

War Paint For Men launches the first men’s make up concession at John Lewis’ London flagship store in Oxford Street. The counter will offer a make-up line specifically catered for men including foundation, bronzer and a range of powder brushes in the menswear section.

Read more
22 Jan 2020

War Paint founder: We want to mainstream men's make-up 'everywhere in retail'

UK Indie brand War Paint is on a mission to overhaul stigma attached to make-up for men and mainstream its products, by-passing gender-neutral concepts and pushing a ‘by men, for men’ message.

Read more
19 Jan 2020

Men's Make-up: War Paint For Men aims to build confidence

Daniel Gray has body dysmorphic disorder. It means he worries about his appearance. To help other men feeling similar to himself, Daniel set up male make-up brand War Paint after winning a £70,000 investment on BBC's Dragons' Den.

Read more
19 Jan 2020

Danny Introduction

Danny Gray, founder of War Paint For Men; the UK’s leading men’s makeup brand. Since launching War Paint just eight months ago, Danny’s mission has been to eliminate the stigma surrounding men wearing makeup and to help men feel more comfortable and confident in their appearance. 

Read more
18 Jan 2020

Men slap on war paint as their daily camouflage

My eyes are closed as I’m told to relax at the men’s make-up counter at John Lewis. Dollops of goo are layered on my cheeks, my nose, under my eyes and on my forehead, then smeared in with a sponge.

Read more
15 Jan 2020

John Lewis becomes first high street retailer to launch...

John Lewis has made history by becoming the first high street store to launch a make-up counter dedicated to male make-up. The department store’s new counter stocks dedicated make-up products for...

Read more
15 Jan 2020

Is 2020 the year men’s makeup will go mainstream?

Actor Ansel Elgort wore glittery eye shadow to the Golden Globes and John Lewis has opened its first male cosmetics counter in London. Men are getting made up, says Chloe Street

Read more
15 Jan 2020

Breaking The Stigma

Feel more confident in yourself with War Paint For Men's make up collection sets from basic starter kits of foundation and concealer to full collections including the bronzer and anti-shine powder - there’s a set to suit every man’s everyday!

Read more
15 Jan 2020

John Lewis has opened its first cosmetics counter for men, so...

My old man isn’t likely to be among the first in line at the new John Lewis make-up counter for men, but would I find him less attractive if he were? Certainly not.

Read more
15 Jan 2020

Face time: How men's makeup went mainstream

With a growing number of cosmetics companies designing products specifically for the male market, Meadhbh McGrath finds out what the best-selling brands can do for your complexion - and why for...

Read more
15 Jan 2020

This British department store has launched its first...

Beauty counters are an integral part of any department store, but now a counter with a difference has opened in John Lewis. Found at the retailer’s Oxford Street flagship, the War Paint for...

Read more
14 Jan 2020

Face time: will the new makeup for men hide my blotches – or...

More men than ever are embracing grooming, and now there’s a whole makeup line just for us. But shouldn’t we just learn to love our hard-earned eye bags?

Read more
13 Jan 2020

John Lewis becomes the first high street department store...

John Lewis & Partners has become the first high street store to launch a make-up counter dedicated to male make-up. The department store is currently stocking a selection of foundations, concealers, bronzer and brushes in the menswear section of its Oxford Street flagship as part of a four-week pop-up.

Read more
12 Jan 2020

Pass the concealer, chaps

It is a byword for safe mid-market taste. Now John Lewis has become the first high street store to open a make-up counter aimed at men.

Read more
12 Jan 2020

John Lewis becomes the first High Street store to open a make-up counter...

John Lewis has become the first high street store to have opened a make-up counter for men. War Paint For Men is backed by investors from Dragons' Den and was founded by Daniel Grey who wanted to make...

Read more
26 Dec 2019

The beginner's guide to wearing make-up... if you’re a man

15% of the UK male population under the age of 45 bought makeup in 2016 according to Mintel. In the last five years, men’s makeup has been on the rise, from beauty industry monopolies like Chanel and ...

Read more
9 Sep 2019

Dragons' Den viewers praise founder of a 'make-up for men' brand...

An entrepreneur who managed to not only withstand the heat of the Dragons' Den studio but win over all of the investors impressed viewers with his convincing pitch. Daniel Gray, from High Wycombe, dazzled the dragons - and the audience...

Read more
9 Sep 2019

Dragons’ Den: Seven incredible War Paint makeup products to try!

It is a rare occasion when a young entrepreneur steps into the Den and blows away all five Dragons with everything about their product; the branding, the revenue and the press coverage it has already received.

Read more
18 May 2019

NEW YORK POST

"In a recent survey of 2,142 men conducted by market research company Morning Consult, 33 percent of men ages 18 to 29 said they would consider wearing makeup, and 30 percent of men ages 30 to 44 reported said they’d be open to the idea."

Read more
18 May 2019

GENTLEMEN'S QUARTERLY

"Daniel Gray wanted to create make-up for men just like him, who needed the confidence but not the stigma. But the advertising received a huge backlash online. We spoke to the man himself..."

Read more
13 Mar 2019

THEGAYUK

With spring just around the corner though, we thought we’d take this one step further. It’s time to clear out the old, bring in the new and explore some new grooming brands, that are guaranteed to get you strolling into spring as fresh as a daisy.

Read more
Spring2019

EUROPEAN CEO

A Solid Business Foundation. Driven by social media and changing attitudes toward male masculinity, the male make-up market is booming.

Read more
8 Feb 2019

BBC CULTURE

Men are no strangers to make-up. Alexander the Great was a fan, while the Picts daubed their faces in blue woad. Wigs and beauty spots were popular in the court of Louis XIII – and let’s not forget the dandies. But somewhere in the 1800s, someone decided that real men don’t wear...

Read more
30 Jan 2019

DANNY CHATS ABOUT........ONLINE TROLLS.

Danny talks about online trolls and what he really thinks and what WAR PAINT's plans are to deal with these Trolls in the future. He also reaches out to see if anyone watching has any ideas or experience dealing with these interesting keyboard savages!!

30 Jan 2019

FURTHERMORE BY EQUINOX

Brands like Chanel and War Paint are placing bets that makeup is going to become mainstream for men in 2019. They’re launching lines that emphasize function, with products ideal for small touch-ups rather than dramatic looks.

Read more
10 Oct 2018

THE SUN

Whether it’s hair transplants, sun beds or a secret splash of foundation, male grooming is undoubtedly on the rise. The industry grew by a huge 6,000 per cent between 2012 and 2016. Here four men reveal why they’re not afraid to wear make-up…

Read more