"In a recent survey of 2,142 men conducted by market research company Morning Consult, 33 percent of men ages 18 to 29 said they would consider wearing makeup, and 30 percent of men ages 30 to 44 reported said they’d be open to the idea. Classic names in the beauty biz, including Chanel, Clinique and Tom Ford have all released dude-friendly products; and new cutting-edge brands have popped up, such as Stryx and War Paint, which market makeup specifically for men.."

Gentlemen's Quarterly

"Daniel Gray wanted to create make-up for men just like him, who needed the confidence but not the stigma. But the advertising received a huge backlash online. We spoke to the man himself about what happens next"

May 18, 2019

BBC Culture

Men are no strangers to make-up. Alexander the Great was a fan, while the Picts daubed their faces in blue woad. Wigs and beauty spots were popular in the court of Louis XIII – and let’s not forget the dandies. But somewhere in the 1800s, someone decided that real men don’t wear make-up and, after that, when they did, it was in a spirit of transgression. Bowie, Prince and Johnny Depp weren’t (just) trying to make themselves look good, they were challenging everything we knew about gender, sex and society.

February 8, 2019

The Sun

Whether it’s hair transplants, sun beds or a secret splash of foundation, male grooming is undoubtedly on the rise. The industry grew by a huge 6,000 per cent between 2012 and 2016. Here four men reveal why they’re not afraid to wear make-up…

October 10, 2018


With spring just around the corner though, we thought we’d take this one step further. It’s time to clear out the old, bring in the new and explore some new grooming brands, that are guaranteed to get you strolling into spring as fresh as a daisy.

March 13, 2019

European CEO

A Solid Business Foundation. Driven by social media and changing attitudes toward male masculinity, the male make-up market is booming.

Spring 2019

Furthermore by Equinox

Brands like Chanel and War Paint are placing bets that makeup is going to become mainstream for men in 2019. They’re launching lines that emphasize function, with products ideal for small touch-ups rather than dramatic looks.

January 30, 2019