04Aug 2020

War Paint: Ireland's first makeup brand for men has just launched

For years, YouTube has been awash with very relaxing videos of people doing their faces on camera - and although they ensure incredibly chill viewing, they also serve another purpose - normalising men wearing makeup too.

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30Jul 2020

Is it time to try Trump's favourite concealer? The rise of men's makeup

Business developer Josh Blaylock decided that his face needed a little lift after his Zoom calls increased exponentially.

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12Jul 2020

Hayley Goes… Gender Curious

An increasing number of young people are identifying as transgender or gender nonconforming, and Hayley just can’t get her head around it!

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09Jun 2020

Men’s Makeup Brand War Paint Secures More Than $1M To Propel Expansion

Armed with an investment of 1 million pounds or $1.27 million, the London-based men’s makeup brand has set its sights on spreading beyond the United Kingdom to become a leader in its nascent segment globally.

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13Jun 2020

Maquillaje para hombres / Mens Make Up

El objetivo de estas líneas de colección es enaltecer y facilitar tu rutina personal para cuidar y preservar la piel del rostro.

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22May 2020

War Paint Raises £1 Million in New Funding

True has led an investment of over £1 million into a London-based men’s makeup brand, War Paint, co-investing with Redrice Ventures, led by Partner Robert Senior, the former CEO of Saatchi & Saatchi, and other angel investors.

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08Apr 2020

Best new grooming items this week

Bring a little luxury to your daily routine with our pick of the finest new men's grooming products you can buy.

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08Apr 2020

War Paint founder Danny Gray: 'Men are serious about self-care'

Danny Gray, the founder of male grooming brand War Paint, would steal his sister's make-up as a teenager to cover his acne. But 20 years later the entrepreneur is on a mission to help other men like himself struggling from self-esteem issues.

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30Apr 2020

The Double Life of Damian Lewis

No actor has conjured the id of the modern American male quite like this highbrow Brit who had expected to spend his life in the theater.

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12Mar 2020

Makeup is for men, too - here are the brands catering for the male customer

If you had riffled around a man's wash bag twenty years ago, it would have most likely made for a sorry sight, with a toothbrush, a can of Lynx and an electric shaver seemingly meet the grooming needs of all men circa 2000.

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04Feb 2020

Face Time: How men's makeup went mainstream

Last month, the British department store John Lewis cut the ribbon on a new makeup counter at its Oxford Street flagship.

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23Feb 2020

Men's makeup: share your experiences

Earlier this month, John Lewis announced it would permanently stock a men’s makeup line – War Paint for Men – in its Oxford Street store and online after sales exceeded expectations by more than 50% in a month-long trial.

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23Feb 2020

'There's no demographic': founder of men's make-up brand War Paint declares victory

Danny Gray’s range now permanently stocked in John Lewis’s flagship London store after sales ‘exceed expectations’

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7 Feb 2020

War Paint For Men launches at John Lewis

War Paint For Men launches the first men’s make up concession at John Lewis’ London flagship store in Oxford Street. The counter will offer a make-up line specifically catered for men including foundation, bronzer and a range of powder brushes in the menswear section.

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10 Feb 2020

John Lewis to stock make-up for men: Store unveils male bronzers and concealers and eyebrow-threading treatments for teenage boys to meet soaring demand.

John Lewis will stock a Dragons' Den-backed make-up brand for men to customers across the country after a trial at its Oxford Street store beat expectations. The company said demand for War Paint for Men was more than 50 per cent higher than expected when it ran a trial at its flagship site in London last month.

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10 Feb 2020

John Lewis to expand its range of make-up for men after huge success.

John Lewis has announced it is opening a permanent make-up counter in its flagship store on Oxford Street for male cosmetics, after a successful four week pop-up. 'We are finally starting to see men's make-up become the norm,' says the founder of brand War Paint for Men.

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10 Feb 2020

John Lewis to sell men's make-up brand online.

John Lewis will sell foundation, concealer and bronzer for men online and one of its flagship London stores. The department chain says men are demanding in-store beauty treatments and styling tips.

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10 Feb 2020

John Lewis sold so much men’s make-up during trial it’s decided to open a dedicated counter full-time.

JOHN Lewis sold so much men’s make-up during a trial it has decided to open a dedicated counter full-time. Blokes bought a month’s worth of stock in a week at the Oxford Street store in London. Top seller on Britain’s first high street counter for men was an £18 concealer used to cover spots and hide dark circles under the eyes.

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10 Feb 2020

War Paint for Men make-up rolled out across the UK after successful trial.

A make-up brand aimed at men will be available across the country after its trial on London's Oxford Street exceeded expectations. War Paint for Men won the backing of two investors on the BBC's Dragons' Den and began a trial in John Lewis' Oxford Street store in January. The department store brand has now announced it will make the brand available online after demand was more than 50% higher than expected during the trial.

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11 Feb 2020

Beauty and the bloke: why more men are wearing makeup.

Foundation, concealer, a little eyeliner… More and more men now put on makeup on a daily basis. Priya Elan meets the influencers behind the trend – and has a makeover himself. The first time I tried on makeup I was six years old and my older sister decided to cover me in sickly raspberry-coloured glittery lipstick following the “more is better” mantra and the ethos, “it’s not on the lips, it’s around the lips.”

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11 Feb 2020

I sampled John Lewis's new make-up counter for men and can't decide whether I feel better or worse.

The face of male grooming is changing. It’s getting a makeover, complete with foundation, bronzer and anti-shine, all thanks to a man who, as a self-conscious 13-year-old, used to borrow his sister’s concealer to give himself a confidence boost.

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12 Feb 2020

Make-up for men has gone mainstream but is it really worth the hype?

John Lewis has become the first department store to install a make-up counter for men, Warpaint, which has opened in its flagship store on Oxford Street. According to a YouGov poll, one in 20 men now wear some make-up to some extent and this is expected to rise to one in four by 2023. John Lewis in Oxford Street has become the first high street department store to open a make-up counter for men. It stocks Warpaint, which was founded by Davd Gray, who launched the business after finding makeup helped with his own issues of body dysmorphic disorder.

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13 Feb 2020

Annabel Rivkin on the best concealer for men.

Men, don’t face the world alone — make friends with a concealer, says Annabel Rivkin. It must be a disheartening thing to look in the mirror and notice eye bags, spots, redness, broken veins or blotches and assume that you have no choice but to face the world feeling self-conscious, self-loathing, less than or just a little defeated.

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15 Feb 2020

Male makeup signals a move away from rigid gender roles – but there's a catch.

Male body image issues are on the rise and studies suggest men are as likely to be insecure about their appearance as women. Masculinity is getting a makeover. John Lewis, the British chain of department stores, recently announced that it is opening a permanent makeup counter for men.

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22 Jan 2020

War Paint founder: We want to mainstream men's make-up 'everywhere in retail'

UK Indie brand War Paint is on a mission to overhaul stigma attached to make-up for men and mainstream its products, by-passing gender-neutral concepts and pushing a ‘by men, for men’ message.

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19 Jan 2020

Men's Make-up: War Paint For Men aims to build confidence

Daniel Gray has body dysmorphic disorder. It means he worries about his appearance. To help other men feeling similar to himself, Daniel set up male make-up brand War Paint after winning a £70,000 investment on BBC's Dragons' Den.

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19 Jan 2020

Danny Introduction

Danny Gray, founder of War Paint For Men; the UK’s leading men’s makeup brand. Since launching War Paint just eight months ago, Danny’s mission has been to eliminate the stigma surrounding men wearing makeup and to help men feel more comfortable and confident in their appearance. 

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18 Jan 2020

Men slap on war paint as their daily camouflage

My eyes are closed as I’m told to relax at the men’s make-up counter at John Lewis. Dollops of goo are layered on my cheeks, my nose, under my eyes and on my forehead, then smeared in with a sponge.

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15 Jan 2020

John Lewis becomes first high street retailer to launch...

John Lewis has made history by becoming the first high street store to launch a make-up counter dedicated to male make-up. The department store’s new counter stocks dedicated make-up products for...

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15 Jan 2020

Is 2020 the year men’s makeup will go mainstream?

Actor Ansel Elgort wore glittery eye shadow to the Golden Globes and John Lewis has opened its first male cosmetics counter in London. Men are getting made up, says Chloe Street

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15 Jan 2020

Breaking The Stigma

Feel more confident in yourself with War Paint For Men's make up collection sets from basic starter kits of foundation and concealer to full collections including the bronzer and anti-shine powder - there’s a set to suit every man’s everyday!

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15 Jan 2020

John Lewis has opened its first cosmetics counter for men, so...

My old man isn’t likely to be among the first in line at the new John Lewis make-up counter for men, but would I find him less attractive if he were? Certainly not.

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15 Jan 2020

Face time: How men's makeup went mainstream

With a growing number of cosmetics companies designing products specifically for the male market, Meadhbh McGrath finds out what the best-selling brands can do for your complexion - and why for...

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15 Jan 2020

This British department store has launched its first...

Beauty counters are an integral part of any department store, but now a counter with a difference has opened in John Lewis. Found at the retailer’s Oxford Street flagship, the War Paint for...

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14 Jan 2020

Face time: will the new makeup for men hide my blotches – or...

More men than ever are embracing grooming, and now there’s a whole makeup line just for us. But shouldn’t we just learn to love our hard-earned eye bags?

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13 Jan 2020

John Lewis becomes the first high street department store...

John Lewis & Partners has become the first high street store to launch a make-up counter dedicated to male make-up. The department store is currently stocking a selection of foundations, concealers, bronzer and brushes in the menswear section of its Oxford Street flagship as part of a four-week pop-up.

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12 Jan 2020

Pass the concealer, chaps

It is a byword for safe mid-market taste. Now John Lewis has become the first high street store to open a make-up counter aimed at men.

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12 Jan 2020

John Lewis becomes the first High Street store to open a make-up counter...

John Lewis has become the first high street store to have opened a make-up counter for men. War Paint For Men is backed by investors from Dragons' Den and was founded by Daniel Grey who wanted to make...

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02 Jan 2020

The Male Beauty Industry Boom Is A Sign Of Regression – Not Equality

I have to admit, I’m rabidly obsessed with skincare. I begin with a gentle foaming cleanser, massaging it into my skin for a full sixty seconds like the gurus recommend.

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02 Jan 2020

13 beauty trends that will dominate in 2020

The beauty industry may thrive on newness, but this year a slower approach is on the horizon, with sustainability movements flourishing.

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02 Jan 2020

Vegan make-up

Veganuary is becoming increasingly popular, with many people trying out a plant-based diet during the month of January.

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13Jan 2020

Face time: will the new makeup for men hide my blotches – or create new anxieties?

It has been a while since I wore makeup. A bit of eyeliner and mascara in the 80s, not a lot since.

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14Jan 2020

I sampled John Lewis's new make-up counter for men and can't decide whether I feel better or worse

The face of male grooming is changing. It’s getting a makeover, complete with foundation, bronzer and anti-shine, all thanks to a man who, as a self-conscious 13-year-old, used to borrow his sister’s concealer to give himself a confidence boost.

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15Jan 2020

John Lewis is selling make-up for men: A sign of the times or a short-lived stunt?

By the time Jamie Love turned 18 he was wearing make-up every single day.

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14Jan 2020

John Lewis unveils make-up counter for men

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16Jan 2020

John Lewis Has Launched a Male Make-up Counter

Have you ever looked in the mirror and thought, ‘I wish I could do something about the dark circles under my eyes?’.

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17Jan 2020

Is 2020 the year men’s makeup will go mainstream?

Ten years ago a guy’s washbag was a streamlined thing: deodorant, toothbrush, cologne, shaving cream and possibly, just maybe, a Nivea moisturiser.

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20Jan 2020

Brand-new beauty products for men

Until very recently, the men’s beauty market was greatly underserved.

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30 Dec 2019

Entrepreneur who developed body dysmorphia after he was bullied at school launches male cosmetics brand to 'normalise' make-up for men - and insists nobody will be able to tell you're wearing his products

An entrepreneur who developed body dysmorphic disorder after being bullied.... for his looks at school has revealed how wearing make-up from the age of 14 gave him to confidence to walk out the door - and he's gone on to launch a male cosmetics brand set to make £500,000.

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26 Dec 2019

The beginner's guide to wearing make-up... if you’re a man

15% of the UK male population under the age of 45 bought makeup in 2016 according to Mintel. In the last five years, men’s makeup has been on the rise, from beauty industry monopolies like Chanel and ...

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18 Nov 2019

Makeup is men’s darkest secret — here’s what they’re using

When John Sawyer noticed a huge red pimple on his nose, he was appalled.

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04 Oct 2019

Best men's make-up for every skin type

Make-up doesn't always mean covering your face in powders and potions.

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9 Sep 2019

Dragons' Den viewers praise founder of a 'make-up for men' brand...

An entrepreneur who managed to not only withstand the heat of the Dragons' Den studio but win over all of the investors impressed viewers with his convincing pitch. Daniel Gray, from High Wycombe, dazzled the dragons - and the audience...

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9 Sep 2019

Dragons’ Den: Seven incredible War Paint makeup products to try!

It is a rare occasion when a young entrepreneur steps into the Den and blows away all five Dragons with everything about their product; the branding, the revenue and the press coverage it has already received.

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18 May 2019

GENTLEMEN'S QUARTERLY

"Daniel Gray wanted to create make-up for men just like him, who needed the confidence but not the stigma. But the advertising received a huge backlash online. We spoke to the man himself..."

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18 May 2019

NEW YORK POST

"In a recent survey of 2,142 men conducted by market research company Morning Consult, 33 percent of men ages 18 to 29 said they would consider wearing makeup, and 30 percent of men ages 30 to 44 reported said they’d be open to the idea."

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13 Mar 2019

THEGAYUK

With spring just around the corner though, we thought we’d take this one step further. It’s time to clear out the old, bring in the new and explore some new grooming brands, that are guaranteed to get you strolling into spring as fresh as a daisy.

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Spring2019

EUROPEAN CEO

A Solid Business Foundation. Driven by social media and changing attitudes toward male masculinity, the male make-up market is booming.

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8 Feb 2019

BBC CULTURE

Men are no strangers to make-up. Alexander the Great was a fan, while the Picts daubed their faces in blue woad. Wigs and beauty spots were popular in the court of Louis XIII – and let’s not forget the dandies. But somewhere in the 1800s, someone decided that real men don’t wear...

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30 Jan 2019

DANNY CHATS ABOUT........ONLINE TROLLS.

Danny talks about online trolls and what he really thinks and what WAR PAINT's plans are to deal with these Trolls in the future. He also reaches out to see if anyone watching has any ideas or experience dealing with these interesting keyboard savages!!

30 Jan 2019

FURTHERMORE BY EQUINOX

Brands like Chanel and War Paint are placing bets that makeup is going to become mainstream for men in 2019. They’re launching lines that emphasize function, with products ideal for small touch-ups rather than dramatic looks.

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10 Oct 2018

THE SUN

Whether it’s hair transplants, sun beds or a secret splash of foundation, male grooming is undoubtedly on the rise. The industry grew by a huge 6,000 per cent between 2012 and 2016. Here four men reveal why they’re not afraid to wear make-up…

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