DON'T HOLD BACK
"Just do whatever you need to do to be the real you, let no-one or anything hold you back."
Danny Gray - Founder
HOW WAR PAINT STARTED
"When I was a kid, I was bullied because of my appearance and I started obsessing about the way I looked. So much so, that I now live with a form of body dysmorphia.
Then, when I was 15 and started getting spots for the first time, as most teenagers do, I wanted to find a way to cover them. My sister put some concealer on me and I discovered what War Paint customers the world over experience every day: the power of these products and what they can do.
And when I couldn’t find a brand that related to me? I created one."
ASK DANNY
Want to know more about Danny or War Paint? Start a conversation with him below by asking him a question.
GROWING UP
In this War Paint Series episode, Danny chats to his mum about his early struggles with his mental health, how it impacted him and the people around him.
DANNY'S FAVOURITE PRODUCT
Danny has been using foundation on a daily basis for the last 20 years, it's the reason he created the brand and wanted to created his own formulas that worked for him. Simple, quick and subtle.
26.00 GBP
A medium-coverage foundation to create a natural, even look to the skin.
Foundation is a core product of any men's makeup routine. It's used as a base to create an even and uniform look to the skin, and we promise it has a natural finish. Get ready for compliments coming in left, right and centre.