PRIMER for men

How To Use Men's PRIMER.

PRIMER.

Primer may not seem like your top priority, but it’s the first step in applying makeup, which many people overlook. 

VIRTUAL CONVERSATION.

Learn everything you need to know about Primer using our virtual conversation. Here you can speak directly with Danny and ask him questions. You can either use the microphone on your device to ask your question or type it in, and Danny will answer straight away.

START A CONVERSATION & ASK A QUESTION.

Here are a few to get you started:

1. What is Primer?
2. How do you use Primer?
3. What is Primer  used for?
4. Can I use Primer whilst playing sports?
5. Can I tell if people are wearing makeup?
6. Where can I buy Primer?

A SIMPLE APPLICATION GUIDE.

We’re here to tell you everything you need to know about using the new War Paint Primer and why, in fact, you may need it more than you think.

WHEN SHOULD I APPLY PRIMER.

Apply your War Paint Primer after moisturising and before applying our Foundation, Concealer or Tinted Moisturiser. This ensures a silky smooth base, ready for any makeup you’re about to apply.

WHAT WILL PRIMER DO TO MY SKIN. 

Primer has heaps of benefits, including that it will help your foundation stay on from morning til night, give you an airbrushed look and smooth the surface of your skin (like a blank canvas). In short, it helps the rest of your makeup thrive by giving the best quality base, smoothing acne, wrinkles, large pores and fine lines along the way.

HOW DO I APPLY PRIMER.

Simply apply primer onto your skin with your fingertips or a face sponge. You don’t need a lot, just one or two pumps of War Paint Primer will cover your face – a little will go a long way. Remember to wash your hands first to prevent bacteria building up on your skin and wait about a minute before applying your first War Paint For Men product.

FIND YOUR SHADE.

Choosing the right shade of makeup for your skin tone is important to help make sure that your makeup looks natural and blends in seamlessly on top of your primer base. Take our short quiz to help you choose the right shade for you and you'll be emailed your results instantly.

SHOP THE LOOK.

Our Primer comes as a clear, gel-like liquid meaning it’s invisible when it’s on your skin. It's a product that should go on first before any of our other products, because it smooths, de-shines and helps hold your makeup, so is a real multitasking hero.

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PRIMER

£20
Use code DISCOVER10 for 10% off your first order.

First port of call, Primer, which can be used on its own or as a base to your make up routine helping to prep your skin for make up application. Thanks to its lightweight nature, you gain even coverage all over as it flows over dry patches.

MORE INFORMATION.

WHY CHOOSE US?

OUR ETHOS

All our makeup is cruelty-free, vegan and produced in the UK.

OUR PRODUCTS

This isn't women's makeup in different packaging. War Paint is made for men's skin.

OUR SERVICE

Delivered discreetly with a 14-day returns policy, phew. 

WHAT OUR CUSTOMERS SAY.

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