According to research by the University of Rochester, women find men wearing the colour red more sexually attractive than other colours. 

The colour’s charm ultimately lies in its ability to make men appear more powerful. Researchers found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction.

This could be linked far back to our most basic and primal instincts. In the wild, animals perceive red as a symbol of fertility and sexuality. For us humans, the colour red has become associated with danger, power and romance. 

Interestingly, it was found that wearing the colour red made women more attracted to men, but the colour of clothes a man wears did not make a difference to men perceiving the attractiveness of other men.

If you don’t like the colour red, or you don’t think it looks good on you, there’s no need to fear. Don’t feel pressured to go out and buy lots of red clothes for the sake of it. Wear what makes you feel good! 

Research has revealed that there are plenty of physical factors that can influence a woman’s attraction to a man including how symmetrical their face is, how tall they are, how deep their voice is, and even how much facial hair they have (a light beard was found to be most attractive, for anyone wondering).

There are also many non-physical characteristics that make men more attractive to women including kindness, intelligence, status, emotional stability and politeness. Kindness never goes out of style. 

Multiple studies indicate that women are also more attracted to men who can make them laugh. Interestingly, men generally aren't more attracted to women who can make them laugh.