We do love a multi-purpose product here at War Paint For Men. Something that makes you look good and makes your life easier? We’re all over it. Which is why we are ridiculously excited to introduce you to our brand spanking new Beard and Brow Gel.

Quick-drying, invisible and undetectable, it will help tame and style facial hair – from designer stubble to a bulkier beard (and, of course, your brows) – leaving you perfectly groomed at all times.

Hair Gel Vs Beard Gel

Ok, let’s deal with the elephant in the room. Why launch a beard gel when you could easily just use hair gel… right? Wrong!

While there are some specially formulated products for the head that can also be used on your beard, such as argan oil, hair gel is NOT one of them. It might seem like a quick and easy fix at the time, but it will create many, many more problems down the line.

Although hair gel and beard gel are clearly related in terms of their purpose, the areas in which they work could not be more different. (Case in point: the hair on your head is very different from beard hair). This means that not only will you struggle to style your beard with hair gel, you’ll also be inviting a whole host of other issues – not least, the issue of hardening.

When hair gel dries, it hardens, which is an accepted but not sought-after effect when used for hair. Hard gel in your beard, on the other hand, is not only unpleasant to touch, but it will also look and feel awful, too (hello beard-ruff – yup, we went there.). This doesn’t happen on your head as typically, your hair doesn’t move around. Your beard, on the other hand, is exposed to food, drink, hands (and, let’s face it, a mask) throughout the day. Because of this, it needs a lot more TLC.

Beard gel – unlike hair gel – is made with your skin in mind, meaning it will provide both moisture and nourishment, as well as delivering that sought-after suave style.

Have a quick read of our must-haves for an effective skincare routine here

How to use our Beard Sculpting Gel

Wash your beard thoroughly
Pat dry with a towel to remove excess water
Comb through to get rid of tangles (if it’s long enough)
Squeeze a pea-sized amount of gel onto your fingertips and stroke through your beard – beginning at the top and following its natural shape to the bottom
Shape your beard with your fingers, moving in a downward motion until you’ve achieved your desired style

Our tip: Use a smaller amount on areas of lighter growth, such as your cheeks and neck, to avoid an oily appearance.

A High-Brow Approach

We could have just glossed over the brows in this article, but then we’d be feeding into the age-old reality that – until only recently – ignored eyebrows as a worthy beneficiary of male grooming. No more, we say!

Brows are one of the first things people notice when they look at you. Get them right, and you’ll be giving off a strong, powerful expression. Get them wrong, and … well, you can probably fill in the blanks!

With our two-in-one Beard and Brow Gel (have we mentioned it’s multi-purpose?), you can naturally tame and set yours in seconds – however unruly and hard-to-style they are. Simply brush along the grain with some of the product on your finger et, voila! You’re left with smooth, even and well-groomed brows that could give Robert Pattinson a run for his money. It’s a quick, easy and efficient way to style and shape this oft-forgotten part of the face (and looks great in photos, too!).

Why now?

We’re all about low-maintenance grooming here at Warpaint For Men, and our fool-proof Beard & Brow gel is no exception. Make this part of your daily routine today and see why!

What would you like our next product to be? Comment below!